Some brands need building from scratch. Others need someone to figure out why the thing they've got isn't landing. I work across both. Creative solutions, brand systems and digital ecosystems that actually do the job.
Lisa needed a website for her life storytelling and end-of-life support practice. The work is delicate. Lisa is warm. The site needed to hold both. Built an ocean-grounded palette that felt like her and designed a responsive site she now sends to clients with confidence. When she saw it, she cried and said it captured her completely.
Aaron spent thirty years in emergency services before becoming a celebrant in Ocean Grove. He came to me with an extraordinary story and no brand to hold it. I built the whole thing from the ground up. Strategy, identity, every word on the website and an Instagram presence he now runs himself. Aaron is a down-to-earth, caring and a deep individual and now his brand reflects that.
Cassie's practice runs deep. Hormones, gut health, fertility, kids' health, a podcast, books. None of it showed in how she turned up online. Her brand existed, but it was dated, half-finished and scattered across places that didn't match. I led a full refresh: a new identity built from her own answers, a custom website, her social media and the workflow behind it all pulled into one place she can actually run. She left Wix, kept her email and finally turns up online the way she shows up in the room.
Implemented Workplace from Meta for 8,000+ frontline employees. Not a typical office rollout. These were people in trucks on routes who'd never had a company platform. The challenge was getting a deskless workforce genuinely engaged. Achieved 81% weekly active participation within four months.
Vocus had grown into an innovative tech business but its brand and digital touchpoints hadn't caught up. I led a digital ecosystem revival across three areas: social media, intranet and selected areas of the website. I turned fragmented channels into a unified employer brand presence. Drove 58% organic Instagram growth, rebuilt the intranet employees actually use and modernised the website careers experience.
