Sometimes the best creative solutions start with "this isn't working anymore." Taking something that already exists and making it actually work. Here's how I've transformed tired intranets, forgotten newsletters and neglected social channels into tools people genuinely want to engage with.
I led the strategic implementation of Workplace from Meta for 8,000+ frontline employees scattered across Australia at Cleanaway. This wasn't a typical office rollout. These were people in trucks, on garbage routes, who'd never had a company platform before. The challenge was getting a deskless workforce genuinely engaged with a digital platform, not just downloaded, but actively using it.
Revitalised Vocus's entire social media presence through strategic content planning and brand consistency overhaul. Collaborated with internal teams to develop a cohesive content strategy, then launched it company-wide with an internal campaign to drive awareness and participation. Led full content production including video, photography and article creation, with a strong focus on Employee Value Proposition storytelling. Ensured brand consistency across all platforms while managing the ongoing social media calendar and content scheduling. Instagram organic followers grew by 46% within six months, proving that authentic employer branding actually works when done strategically.
Transformed three lengthy, text-heavy newsletters into compact, visual communications that actually work. Fixed poor mobile responsiveness and unreliable analytics. Implemented modern email marketing best practices with strategic click-throughs to drive website traffic and improve SEO. Added clear CTAs and better visual-to-text ratios. Collaborated with a Malaysian agency to build custom HTML Mailchimp templates. Resulting in newsletters that resonate with audiences and deliver measurable engagement.
Revitalised an outdated Atlassian Confluence intranet through complete wireframing, content restructuring and strategic design integration. Led a comprehensive 3 month project covering homepage refresh, business unit pages and key landing areas with app and widget integration. Collaborated with page owners across multiple business units and IT stakeholders to ensure each section met specific departmental needs. Created self-service training resources including voiceover video tutorials and launched an internal campaign to drive adoption. Resulting in a modern, user-friendly intranet that employees actually want to use.