On site collateral
Created tangible launch materials from attention-grabbing posters and pull-up banners to comprehensive starter packs, bringing the digital campaign into the real world where people actually work.
workplace from meta.
Developed the creative strategy and project-managed the internal collaboration platform Workplace from Meta implementation in an 8,000+ employee organisation. Crafted targeted messaging and engagement campaigns that turned a sceptical frontline workforce into engaged digital participants, achieving 81% weekly active participation within four months.
Orchestrated the entire project lifecycle from concept through execution. Managed stakeholder relationships, external vendor partnerships, offshore production teams and creative content development while delivering measurable results on time and within 3% of budget.
Led the complete strategic implementation including onboarding design, training content creation and policy development. Produced training videos and toolkit live-team sessions to support user adoption across the organisation. Provided CEO and executive coaching with dedicated leadership support while establishing governance frameworks and sustainable support models.
Digital assets
Designed comprehensive visual identity including dynamic group banners, executive announcement graphics and live video branding that made the platform launch feel like a proper event, not just another IT update.
Training and support
Designed complete training suite including user guides, live virtual events and personalised executive sessions to get everyone from frontline workers to C-suite actually using the platform.
Campaigns
Developed and launched strategic engagement campaigns that transformed workplace safety culture and connected leadership with frontline teams across Australia's most challenging work environments.
+81%
weekly active participation across an 8,000+ employee org — on time, within 3% of budget.