PORTFOLIO

livsullivan.87@gmail.com

I'm Liv, a creative thinker who finds solutions others miss.

I take projects from initial spark to finished campaign. I have spent over a decade getting pretty good at figuring out what actually moves people and turning those insights into content that really connects. I create the kind of stuff that feels real because I actually give a shit about your business, your audience and whether what we create together actually works.

LIV SULLIVAN

Creative strategy and execution

Select Works

 
Written work
refreshes & revamps 
Workplace from Meta

…and that understanding doesn't come from spreadsheets; it comes from actually being where your audience is. How do I know what works? Just ask my bank account after all those "research trips" to Melbourne's best bars and restaurants.

What I can bring to the table

Communications strategy: Internal & external communications, stakeholder engagement, executive communications, crisis management

Creative direction & strategy: Campaign development from concept to execution, content strategy, brand storytelling, multimedia production

Branding & identity: Brand strategy & positioning, brand refreshes, visual identity development, brand governance & guidelines

Social Media & digital engagement: Social media strategy & management, community engagement, content creation & scheduling, platform optimisation

Content creation: Copywriting (blogs, social posts, executive emails, web content), video production, editorial management, storytelling

Project & campaign management: End-to-end campaign delivery, cross-functional team leadership, stakeholder management, workflow optimisation

Digital transformation: Platform implementation & adoption, intranet development, digital workspace strategy, change management

Team leadership & mentoring: Creative team management, executive coaching, professional development, fostering inclusive cultures

My go-to tools

Project management: Monday.com, Asana, Trello, Slack

Creative: Adobe Creative Cloud, Canva, Miro

Platforms: Streem media monitoring, Microsoft 365, Google Suite, Microsoft Viva Engage, SharePoint, Atlassian Confluence, (Workplace from Meta - decommissioned)

Email & marketing: Mailchimp, Campaign Monitor, Staffbase

Social media: TikTok, Instagram, Facebook, Snapchat, YouTube, LinkedIn

Analytics: Google Analytics, HubSpot, SEMrush, Hootsuite, Buffer, Meta Business, native scheduling tools

Development: HTML, CSS, JavaScript

CMS: Kentico, WordPress, Squarespace, Wix

Who I have worked with…